Crate & Kids

The launch of the Crate&kids brand has been a defining milestone in my career. As Senior
Designer, I played a key role in crafting a cohesive, on-brand experience from initial concept
development through launch.

new homepage features

baby registry launch

I led key initiatives such as building a Baby Registry Program, developing design support
through our Design Desk program, sharing exciting collaborations and much more. This brand
launch was a true testament to the power of beautiful, thoughtful design, innovation and
teamwork–the stuff design dreams are made of.

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